Max Rosebert Shoewer Lubin : Impact of public relations on the effectiveness of the company’s marketing activities
IMPACT OF PUBLIC RELATIONS ON THE EFFECTIVENESS OF THE COMPANY’S MARKETING ACTIVITIES by Max Rosebert Shoewer LUBIN Master degree At South Ural State University Abstract The aim of this article is to clarify the role of public relations on the effectiveness of the company’s marketing activities. The view of classical rhetoric has usually been defined
