Comparative analysis of marketing and branding strategies of European cities and the Caribbean islands
by Max Rosebert Shoewer LUBINMaster in Innovative management and communication strategiesAt South Ural State UniversityBachelor’s degree in communication at the State University of HaitiEmail: lmrsh1993@outlook.com Abstract.If territorial marketing is considered as a set of strategies drawing on the local economy as well as on spatial planning, which consists in strengthening the attractiveness of a geographical