19 septembre 2025
Calling yourself ‘talent’ does not mean you can offer value to employers
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Calling yourself ‘talent’ does not mean you can offer value to employers

 Column – The Art of Finding Work

The job market is crowded with applicants claiming to be « talented. » What’s lacking are job seekers who provide concrete evidence of their skills and how their supposed « talent » has benefited their previous employers, rather than just making grandiose statements.

Claiming you’re talented is egotistical boasting, as if you’re a God-given prodigy. 

The word « talent » used to be reserved for artists. Today, many job seekers have adopted the feel-good trend of calling themselves « talent, » conveniently ignoring the fact that employers don’t hire based on self-proclaimed talent; they hire candidates with a proven track record of delivering results that positively impacted their previous employer’s bottom line. 

Although believing, even imagining, that you’re talented feels good, it can undermine your job search.

  • It’s subjective: Calling yourself « talent » is engaging in an ego-boosting self-assessment that holds no real value for employers. Employers look for objective evidence of abilities, which few job seekers effectively showcase in their resumes, LinkedIn profiles, and interviews.
  • You sound conceited: Using pompous adjectives makes you seem arrogant and out of touch with what employers look for in a candidate.
  • There’s no substance: Abstract labels don’t convey the specific skills, experience, and dedication you bring to a role.

When’s the last time someone told you you’re talented? In that moment, you felt good about yourself—maybe you’re better than you thought. You’ve got something. Your ego eats it up. Believing you have talent is all about ego. An ego-driven, linear view of talent assumes that if I possess talent, then I’m « above you. »

Our assumptions about talent are often mistaken, and therefore, our assumptions about talent are frequently flawed, contributing to the disconnect between employers and job seekers occurring in the job market, which is counterproductive. In his 2020 book The Practice: Shipping Creative Work, Seth Godin writes, « It’s insulting to call a professional talented. Skill is rarer than talent. Skill is earned. »

Acquiring skills requires effort and disciplined focus; hence, explaining the shortage of skilled individuals. Skills development involves repeatedly practising and failing. Unless you embrace this cycle until you master the skill and apply it (key) to produce results that employers need and want consistently, then no one, especially employers, will care about your « talent. »

Leon Uris, the author of Exodus (1958) and Trinity (1976), understood that calling yourself « talent » without working hard to develop that talent is just fooling yourself: « Talent isn’t enough. You need motivation—and persistence, too: what Steinbeck called a blend of faith and arrogance. When you’re young, plain old poverty can be enough, along with an insatiable hunger for recognition. You have to have that feeling of « I’ll show them. » If you don’t have it, don’t become a writer.”

Talent alone is meaningless (read: of no value) without continuous effort to master it. I’ve met, as I’m sure you have, many people who claim to be talented, some even occasionally show their talent—like the numerous paintings I have hanging in my home from artistic friends—but they never find success. Why is that? Because they think that their « gift » is enough. Exhibit A: All the job seekers who say they are talented but can’t convince employers how their talent would benefit their business.

Achieving success, in any endeavour, including job searching, has never been, nor will it ever be, about talent. The key to success, for the most part, is strategic hustle and resilience to create what those who don’t put in the work call « sheer luck. » 

Was it Tiger Woods’ supposed talent, gift, inclination, propensity, or aptitude for golf that created his extraordinary career, or his determination, which drove his intense practice habits, averaging more than 10 hours per day on the driving range? Wayne Gretzky, F. Scott Fitzgerald, Eddie Van Halen, Ernest Hemingway, Robin Williams, Philip Seymour Hoffman, a fully actualized actor-artist, and Serena Williams are just a few examples of people who transformed their innate abilities into huge success by working hard and making sacrifices most people aren’t willing to make.  

If you’ve jumped on the « Let’s call employees’ talent’ to boost their ego » bandwagon—talent still means employee, talent acquisition still means recruiting—ponder this humbling thought: no company has ever gone out of business because self-proclaimed talented employees left, thus why employers dismiss the veiled threat they’ll lose « talent » over their return-to-office mandate or refusal to give in to specific demands. Employers also rightfully dismiss the unsubstantiated claim that their hiring process overlooks « talent. » No job seeker, regardless of how talented or skilled they think they are, is an employer’s ‘must-have.’ I’m a case in point; no employer has ever ceased to exist because they didn’t hire me.

The gap between job seekers and employers, that’s causing much of the frustration and anger on both sides of the hiring desk, stems from job seekers believing they should be hired based on unsubstantiated talent. Your skills are your superpower! Demonstrating, through your resume, LinkedIn profile, and interviews, that you have the skills and experience to deliver the results employers need and want is how you speed up your job search. Leave the word « talent » to the artists.

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Nick Kossovan, a well-seasoned corporate veteran, offers “unsweetened” job search advice. Send Nick your job search questions to artoffindingwork@gmail.com.

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